Plant a Fish is a newly-launched nonprofit, headquartered in New York City, by third-generation ocean explorer and environmental advocate, Fabien Cousteau, whose mission is to empower communities to become involved with responsible ‘re-planting’ of key marine species in their local habitats in distressed bodies of water around the world. Initial targeted projects in 2010-2011 will include responsible re-planting of oysters in New York Harbor, sea turtles in El Salvador, mangroves in South Florida, corals in the Maldives.


Growing up on decks of his famous Grandfather’s ships, Calypso and Alcyone, Fabien Cousteau was destined to work to protect our planet’s immense and endangered marine habitats.

From his vast experience in the field, coupled with a degree in environmental economics from Boston University, he has refined a public policy platform grounded by his strong belief that environmental discipline can be the basis for innovative solutions that strike a balance between regional and global environmental problems and the realities of market economies.

In 2006, Fabien partnered with his father, Jean-Michel Cousteau, and sister, Celine, to complete a three-year multi-hour series for PBS called Ocean Adventures. In 2010, he launched Plant A Fish, an innovative nonprofit organization designed to empower communities and children to help restore their local water ecosystems through the healthy “replanting” of key marine species.  Current initiatives include restoration projects in El Salvador, New York City, South Florida and the Maldives.  Expansion to Haiti and Indonesia is expected in late 2012.

An active writer, he is currently working on a children’s book trilogy. Fabien is routinely seen on network television, the Oprah Winfrey Show, Gayle King, and as a guest/contributor to NBC’s Today Show. He shares his guidance as a member of multiple Boards including SeaKeepers Society, Water Innovation Alliance, Millennium Project, Blue Ocean Film Festival, Plastic Pollution Coalition, One World One Ocean, Point Of Light and the New York Harbor School. Additionally, he speaks at a variety of global and domestic environmental and water conferences as well as mainstream business conferences such as Google Zeitgeist, DLD, TEDx and Stanford University Rio2.0. and the 2012 UN Rio Earth Summit.