BUZZFEED: JONAH PERETTI

BuzzFeed is the leading social news organization, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 25 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-chief.

ABOUT JONAH PERETTI:

Jonah Peretti is known for creating viral hits, tracking online social behavior, and building technology to amplify buzz. He is a co-founder of The Huffington Post and more recently created BuzzFeed, a viral network with over 12 million unique visitors a month.  He has been called a “viral marketing hotdog” by the New York Times, “the poster boy of guerilla media” by AlterNet, and a “computer-whiz” by The New Yorker.  This past October, Fast Company Magazine named Jonah one of the New Faces of Social Media.

Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. His work has been covered by Time, the Economist, Fortune, and Business Insider and he has appeared as a guest on the Today Show, Good Morning America, and CNN.

Jonah and his team at BuzzFeed have created various relationships with companies such as GE, Comedy Central, Absolut Vodka, and IFC.  BuzzFeed users share at a higher rate than Facebook or Twitter, giving these companies a diverse audience of people to share their ideas with as well as gaining real-time data from BuzzFeed’s audience.

Q&A WITH JONAH

WHAT WILL YOUR FELLOW BE EXPOSED TO?

Fellows will work with and learn from members of the BuzzFeedteam as well as a world-class group of guest speakers andBuzzFeed partners. This is the perfect fellowship for someone interested in pursuing a career in media, publishing or creative services who is fascinated by the web, human psychology and pop culture.

WHAT MAKES YOUR STARTUP UNIQUE?

BuzzFeed is a new kind of media company for the social world. Our technology powers the viral distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is a rapidly growing hub for viral media that reaches over 40 million monthly unique visitors and our viral media network reaches an additional 300M. BuzzFeed is at the forefront of a major shift in the advertising industry away from traditional banner ads towards “social advertising” that engages consumers, inspires sharing, and produces viral lift, or “earned media.”

ANY LINKS TO/ ABOUT YOUR COMPANY?

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