ARNOLD WORLDWIDE: LYNN POWERS
Arnold Worldwide is a subsidiary of Havas Advertising, the world’s sixth-largest communications group. Based in Paris, Havas has three operating divisions, one of which is Arnold Worldwide.
Arnold is headquartered in Boston and has two full-service agencies in New York and DC and a complete network of global offices in 75 countries around the world.
True brand integration is what we do best. It’s easy when you start with the brand truth. Integration, per se, is not even a stated goal here at Arnold, because it is always an outcome of our work. It’s understood that everything we do for the brand will be integrated because every discipline is working against the same objectives, budgets and brand truth articulation. And with one bottom line across all disciplines, no one discipline is “fighting” for your dollars. The communications plan is built only to solve a client’s problem.
ABOUT LYNN POWERS:
Lynn’s two children, Billy and Katie, remind her that learning, curiosity and fun are never to be taken for granted. Lynn joined ArnoldNYC in 2005 and has extensive experience building iconic brands such as Hershey’s, Lee Jeans, Gillette, L’Oreal, Duracell, American Express and Pizza Hut. Over Lynn’s 20+ year career, she’s worked at McCann, BBDO and O&M, among others, and is thankful every day for the entrepreneurial, idea-driven culture of Arnold. She is originally from Chicago and moved to New York City thinking it was just a short-term stop. That was 15 years ago. Now Lynn lives in Manhattan with her husband Bill (who is also a ‘Mad Man’) and her crazy kids. Life is good.
Q&A WITH LYNN
WHY ARE YOU AN ENTREPRENEUR?
Lynn’s entrepreneurial approach to the world of advertising has given her a real advantage throughout her career. At ArnoldNYC, this pragmatic approach has helped grow the agency by over 40% in the last five years. She finds opportunity in even the smallest client request – always pushing the teams to be resourceful, innovative and courageous in all of their thinking.
WHAT CAN A FELLOW LEARN FROM YOU?
Working at ArnoldNYC, a fellow can get a holistic view of integrated advertising. From prospecting clients, to new business presentations, to the evaluation of business and brand opportunities, to producing best-in-class creative – ArnoldNYC provides a truly collaborative environment to learn.
WHAT WILL YOUR FELLOW BE EXPOSED TO?
Creative Development and Production
WHAT DO YOU EXPECT OUT OF A FELLOW?
To succeed at ArnoldNYC, a fellow must be curious, courageous and resourceful. Having the confidence to ask questions, offer ideas and add real value to the process will be essential.
WHAT MAKES YOUR STARTUP UNIQUE?
ArnoldNYC provides a unique viewpoint on the world of advertising – it is an agency that prides itself on creating only the best creative product that will drive client’s business. Great work that works is the mantra that is lived by everyday – and the promise made to each and every client.